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Our Story

Our Story

Our Grand Rapids retail store Mister-E-Liquid was founded in 2010 on the core principle of providing the highest quality e-liquid to the consumer. We started out as an online-only retailer with one employee. Initially, we only made liquid on an order-by-order basis and retailed hardware via our website. This established a small-but-dedicated customer base that continued to rapidly grow. Mister-E-Liquid is incredibly appreciative of our customers, whom we view as friends, and who have shaped our business and industry. Without them, none of this would be possible.

Since then, we have eight seven brick-and-mortar retail stores, one of which is located in our corporate headquarters, which also houses our corporate office, warehouse, and laboratory, where we manufacture our liquid in an industry-leading ISO Certified 14644 Class 6 cleanroom that operates with strict policies in place to ensure the cleanliness of our facility, staff, and product. We have flourished from two employees to a constantly-growing staff of more than 70 people that helps customers in retail and handles customer service communications, as well as facilitates distribution, manages wholesale accounts, and oversees administrative tasks.

Mister-E-Liquid corporate office Mister-E-Liquid is also a proud American E-liquid Manufacturing Standards Association (AEMSA) Certified Member, as well as one of the founding members. AEMSA is a regulatory and lobbyist organization composed of e-liquid manufacturers, as well as subject matter experts in the medical, chemical, and goods-manufacturing process industries. Utilizing these specific skillsets, in 2012 AEMSA released the first standards document to provide the initial step to internally regulating the industry. The standards cover everything from facility cleanliness and liquid manufacturing guidelines to disallowing sales to minors.

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