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What is the GDPR?

The General Data Protection Regulation (GDPR) is a new European privacy law that goes into effect on May 25, 2018. The GDPR will replace the EU Data Protection Directive, also known as Directive 95/46/EC, and will apply a single data protection law throughout the EU. Data protection laws govern the way that businesses collect, use, and share personal data about individuals. Among other things, they require businesses to process an individual’s personal data fairly and lawfully, allow individuals to exercise legal rights in respect of their personal data (for example, to access, correct or delete their personal data), and ensure appropriate security protections are put in place to protect the personal data they process.

Who does the GDPR apply to?

The GDPR applies to all entities and individuals based in the EU and to entities and individuals, whether or not based in the EU, that process the personal data of EU individuals. The GDPR defines personal data as any information relating to an identified or identifiable natural person. This is a broad definition, and includes data that is obviously personal (such as an individual’s name or contact details) as well as data that can be used to identify an individual indirectly (such as an individual’s IP address).

What is Mister-E-Liquids role under GDPR?

We act as both a data processor and a data controller under the GDPR.

Mister-E-Liquid as a data processor: When customers purchase our products we process EU personal data for order fulfillment. This means we will, in addition to complying with our customers' instructions, need to comply with the new legal obligations that apply directly to processors under the GDPR.

Mister-E-Liquid as a data controller: We act as a data controller for the EU customer information we collect to provide our products and to provide timely customer support. This customer information includes things such as customer name and contact information.

What have we done to comply with GDPR?

We have conducted an extensive analysis of our operations and are working with our Legal Council representative to ensure we have meet all requirements of the GDPR. With the help of external advisors, we have reviewed our products and services, customer terms, privacy notice and arrangements with third parties for their compliance with the GDPR. Our efforts are currently under review. We have already registered and been approved to be listed on the Privacy Shield Team's website. We will update our policies with more details and links if necessary after our Legal Council has completed their final review of our efforts.

What personal data do we collect and store from our customers?

We store data that customers have given us voluntarily. For example, in our role as data controller, we may collect and store contact information, such as name, email address, phone number, or physical address, when customers make purchases or signs up for email newsletters or marketing emails voluntarily through our double opt-in procedure or if one seeks support with an issue from a previously ordered product or in regards to a purchase they want to make. We also may collect other identifying information from our customers, such as IP address for fraud detection.

Do we transfer data internationally?

The GDPR replicates the Data Protection Directive restrictions on transferring data outside the EU and prohibits the export of personal data outside of the EU to non-EU recipients unless the export meets certain criteria.

Although we are headquartered in the United States, Mister-E-Liquid has customers in the EU. In certain circumstances, we will process personal data that originates from the EU in the United States.

How do we handle delete instructions from customers?

Customers have the ability to remove themselves from newsletter and marketing email lists. Likewise, customers may request to have their user account deleted and manually removed from email lists, however order history will still exist for Financial and Regulatory statutes. For data deletion or inquiries on how an EU citizen’s personal data is being stored, used, and where it is located please email and your request will be acknowledged within 3 business days (Monday through Friday, excluding holidays) and addressed/resolved within 30 calendar days.

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WARNING: This product contains nicotine.
Nicotine is an addictive chemical.

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