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Our Story

Mister-E-Liquid was founded in 2010 on the core principle of providing the highest quality e-liquid to the consumer. We started out as an online-only retailer with one employee. Initially, we only made liquid on an order-by-order basis and retailed hardware via our website. This established a small-but-dedicated customer base that continued to rapidly grow. Mister-E-Liquid is incredibly appreciative of our customers, whom we view as friends, and who have shaped our business and industry. Without them, none of this would be possible.

At Mister-E-Liquid, we strive to offer premium e-liquid, premium service, and premium care when hand-making every bottle of our e-liquid right here in Grand Rapids, MI, in the USA.

Our Grand Rapids retail storeSince then, we have added seven brick-and-mortar retail stores, one of which is located in our corporate headquarters, which also houses our corporate office, warehouse, and laboratory, where we manufacture our liquid in an industry-leading ISO Certified 14644 Class 6 cleanroom that operates with strict policies in place to ensure the cleanliness of our facility, staff, and product. We have flourished from two employees to a constantly-growing staff of more than 70 people that helps customers in retail and handles customer service communications, as well as facilitates distribution, manages wholesale accounts, and oversees administrative tasks.

Mister-E-Liquid corporate office Mister-E-Liquid is also a proud American E-liquid Manufacturing Standards Association (AEMSA) Certified Member, as well as one of the founding members. AEMSA is a regulatory and lobbyist organization composed of e-liquid manufacturers, as well as subject matter experts in the medical, chemical, and goods-manufacturing process industries. Utilizing these specific skillsets, in 2012 AEMSA released the first standards document to provide the initial step to internally regulating the industry. The standards cover everything from facility cleanliness and liquid manufacturing guidelines to disallowing sales to minors.

Our Labs

One look at the cleanroom in which we produce all our e-liquid and you'll immediately understand what sets our premium e-liquid apart. Our dedicated lab staff hand crafts all of our e-liquid in an industry-leading Class 6 cleanroom that is governed by the ISO 14644 standard, located at our corporate headquarters in Grand Rapids, MI.

ISO 14644 standards regulate the air purity in a manufacturing environment. These standards, used in pharmaceutical, aerospace, and microelectronic industries, ensure a minimal amount of particulates are present in the air - and, by extension, in your e-liquid! Properly engineering an ISO 14644 cleanroom requires consideration of filtration unit types, intake and exhaust layouts, room pressurization, and many other factors which can greatly alter the cleanliness of the laboratory. The effort we put into just making sure the air in the lab that produces your e-liquid is clean tells you everything you need to know about our commitment to quality!

Our lab is equipped with filters that operate 24 hours a day, 7 days a week, to keep the air as clean as possible by trapping particles as small as 0.3 microns, or just over 1/100,000th of an inch! A graphic below shows a comparison of some common items around that size. Micron Scale Chart

Our Processes

Air filtration is just one of the many steps Mister-E-Liquid has taken to ensure the safety of the products you receive. We also utilize laboratory and pharmaceutical-grade equipment, non-porous surfaces, and a rigorous cleaning schedule, amongst a variety of other methods to assure the quality of your e-liquid.

Our cleanroom, an astonishing sight worth seeing firsthand. The process of establishing an ISO Class 6 cleanroom doesn't stop at the certification. It also has to be maintained! Regular testing and maintenance of the facility is mandatory to keep everything within the ISO 14644 standards. Assuring that we ship a safe product alone is worthy of the time and effort that is put into the lab. This process benefits not only the staff at Mister-E-Liquid and the consumers, but the industry as well! By going above and beyond any current regulation, we believe we have established an outstanding facility that is capable of future success, even in consideration of the FDA deeming regulations.

Our E-Liquid

Base liquids in our cleanroom

Mister-E-Liquid uses 100% USP Food Grade propylene glycol (PG) and vegetable glycerin (VG). Our PG and VG base is also 99.9% pure and 100% Kosher. We pride ourselves in providing the highest-quality ingredients available, and we feel that this really shines through in our e-liquids. Our nicotine solution is of very high quality, and is one of the clearest, purest nicotine solutions commercially available. Our e-liquids contain natural and artificial flavorings. All of our base liquids are sourced in the USA. Our glass bottle e-liquid typically comes in a fixed VG percentage, carefully selected for optimum performance with an individual flavor. Mister-E-Liquid and Vinyl both come in a variety of VG percentages, including 33%, 50%, and 70%. (Some VG percentages are not compatible with high nicotine levels due to the limitations of volume in the bottle and FDA labeling requirements: an error message will display if an invalid combination is selected.)

Our (Lack of) Additives

In short, there aren't any! None of our e-liquids ever include any artificial coloring. This is why most of our liquids are clear: they contain no color enhancement. We also do not add throat hit enhancer or any other additives to our e-liquid. We bring out the different characteristics in each liquid we produce by design, not by adding things that don't need to be in a premium e-liquid. With Mister-E-Liquid, it's no mystery: we print our ingredients on every bottle, so our customers know exactly what they are putting into their bodies.

Final product from our cleanroom

Our staff

Our Staff

Pictured above from left to right: Dan Lawitzke - President & Founder, Robert Knoblauch - Okemos Retail Sales Associate, Matthew McCollum - Okemos Retail Store Manager, Dave Doud - Inventory Control Manager, John Waldmiller - Sales Manager, Russ Swanson - Customer Service Representative & Social Media Specialist

The staff at Mister-E-Liquid is dedicated to providing the highest quality e-liquid to our customers along with unparalleled customer service and a knowledge base that is second-to-none. To do this, we have grown to a staff of more than seventy employees that are responsible for the production, distribution, and support of our products. We have grown to eight retail outlets, as well as our corporate headquarters, which houses the ISO Certified 14644 Class 6 cleanroom in which our e-liquid is produced.

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Attention Pennsylvania Customers:

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please contact Mister-E-Liquid Customer Service at:

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